The Barb Shop

New website and minor logo & brand update for LGBTQ+ owned and operated hair care brand to reflect their updated name and better engage their customers (aka Barbs).

The Barb Shop products are made specifically for people with short hair. The oversized modules and prominent featuring of Barbs speaks to the company ethos of unapologetically being yourself.

Made at SMAKK Studios
Creative Direction: Raquel Benedict & Ollie Ennis